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In an exciting Super Bowl debut, the flavored water brand Cirkul has launched its first commercial featuring comedian Adam Devine. The quirky ad, titled “You Got Cirkul,” takes viewers through a humorous tale of Devine facing a big mix-up with an online order of Cirkul bottles, which leads to a nationwide giveaway of water starter kits. This engaging story now has everyone talking about the vibrant brand that started from humble beginnings just a few short years ago.
The central theme of the Cirkul commercial revolves around a funny situation where Adam Devine accidentally orders a staggering 100,000 Cirkul bottles with the help of his phone’s AI assistant. In the ad, his real-life wife, Chloe Bridges, urges him to pick up some Cirkul after a grocery store visit goes awry. Viewers can’t help but chuckle at the sheer confusion that unfolds—imagine having a mountain of water bottles show up at your door! It’s a unique way to show how Cirkul makes drinking water fun and exciting.
As part of this amusing venture, Cirkul is giving away 100,000 starter kits to lucky homes across the U.S. during the Super Bowl event. This giveaway is more than just about free water; it’s an opportunity for people to experience the customizable flavored water that has taken many by storm. What’s better than refreshing yourself with something that can be tailored just for you? The company hopes that this playful advertising campaign will help them reach a whole new audience, paving the way for a larger footprint in the beverage market.
Directed by Peter Berg, the man behind the beloved series “Friday Night Lights,” the commercial has caught the eyes of many in the creative industry. The buzz around the ad hasn’t just been positive; some marketing experts have weighed in, and opinions vary. While many appreciate its authenticity and humorous approach, others are curious if it will truly stand out in the sea of celebrity-driven ads that often flood the Super Bowl.
Cirkul was founded by Andy Gay and Garrett Waggoner, who started the company in 2018 with the hope of shaking up the beverage industry. They have experienced substantial growth, even surpassing a $1 billion valuation in 2022. Waggoner and Gay, who share a sports background from their days playing football at Dartmouth and Winnipeg, have worked hard to create an engaging product. “This ad marks a significant milestone for us, and we couldn’t be more thrilled to share it during such a huge event,” said Waggoner. Their vision has always been to make hydration enjoyable and accessible to everyone.
AdWeek, a well-known advertising publication, sought out reactions from creative minds post-showing. Many professionals were eager to dissect what worked well and what did not. Some highlighted the relatable ‘oops’ moment, which lends a human touch, while others questioned if the ad was memorable enough. In the ever-competitive world of Super Bowl ads, standing out is crucial, and creativity remains a key player in a brand’s success.
Cirkul’s Super Bowl debut has certainly put the brand in the spotlight, and with the added gimmick of a large-scale giveaway, it seems poised to capture the attention of many viewers. Devine’s comedic chops combined with the relatable family scenario create a balance that is appealing to audiences of all ages.
As we cheer for our favorite teams during the Super Bowl, Cirkul invites us to consider the importance of hydration in a fun, engaging way. This spirited campaign showcases just how delightful it is to make choices about our drinks, all while staying bubbly and excited for what’s next. With their energetic promotion and humorous storytelling, Cirkul is making waves and reminding everyone that drinking water can be anything but boring!
In an exciting Super Bowl debut, the flavored water brand Cirkul has launched its first commercial featuring comedian Adam Devine. The quirky ad, titled “You Got Cirkul,” takes viewers through a humorous tale of Devine facing a big mix-up with an online order of Cirkul bottles, which leads to a nationwide giveaway of water starter kits. This engaging story now has everyone talking about the vibrant brand that started from humble beginnings just a few short years ago.
The central theme of the Cirkul commercial revolves around a funny situation where Adam Devine accidentally orders a staggering 100,000 Cirkul bottles with the help of his phone’s AI assistant. In the ad, his real-life wife, Chloe Bridges, urges him to pick up some Cirkul after a grocery store visit goes awry. Viewers can’t help but chuckle at the sheer confusion that unfolds—imagine having a mountain of water bottles show up at your door! It’s a unique way to show how Cirkul makes drinking water fun and exciting.
As part of this amusing venture, Cirkul is giving away 100,000 starter kits to lucky homes across the U.S. during the Super Bowl event. This giveaway is more than just about free water; it’s an opportunity for people to experience the customizable flavored water that has taken many by storm. What’s better than refreshing yourself with something that can be tailored just for you? The company hopes that this playful advertising campaign will help them reach a whole new audience, paving the way for a larger footprint in the beverage market.
Directed by Peter Berg, the man behind the beloved series “Friday Night Lights,” the commercial has caught the eyes of many in the creative industry. The buzz around the ad hasn’t just been positive; some marketing experts have weighed in, and opinions vary. While many appreciate its authenticity and humorous approach, others are curious if it will truly stand out in the sea of celebrity-driven ads that often flood the Super Bowl.
Cirkul was founded by Andy Gay and Garrett Waggoner, who started the company in 2018 with the hope of shaking up the beverage industry. They have experienced substantial growth, even surpassing a $1 billion valuation in 2022. Waggoner and Gay, who share a sports background from their days playing football at Dartmouth and Winnipeg, have worked hard to create an engaging product. “This ad marks a significant milestone for us, and we couldn’t be more thrilled to share it during such a huge event,” said Waggoner. Their vision has always been to make hydration enjoyable and accessible to everyone.
AdWeek, a well-known advertising publication, sought out reactions from creative minds post-showing. Many professionals were eager to dissect what worked well and what did not. Some highlighted the relatable ‘oops’ moment, which lends a human touch, while others questioned if the ad was memorable enough. In the ever-competitive world of Super Bowl ads, standing out is crucial, and creativity remains a key player in a brand’s success.
Cirkul’s Super Bowl debut has certainly put the brand in the spotlight, and with the added gimmick of a large-scale giveaway, it seems poised to capture the attention of many viewers. Devine’s comedic chops combined with the relatable family scenario create a balance that is appealing to audiences of all ages.
As we cheer for our favorite teams during the Super Bowl, Cirkul invites us to consider the importance of hydration in a fun, engaging way. This spirited campaign showcases just how delightful it is to make choices about our drinks, all while staying bubbly and excited for what’s next. With their energetic promotion and humorous storytelling, Cirkul is making waves and reminding everyone that drinking water can be anything but boring!
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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
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