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CNN has made some striking announcements recently that are shaking up the newsroom. The well-known news network revealed on Thursday that it would be letting go of about 200 employees, which is roughly 6% of its workforce. This decision is part of a larger plan to reshape its programs and focus more on digital and streaming services. The goal? To adapt to the ever-changing ways people consume news today.
CNN’s CEO, Mark Thompson, explained that these layoffs were necessary due to shifts in audience behavior. For example, more people are watching news on their phones and through digital platforms instead of traditional TV. This change in habits has led to a decrease in cable TV subscriptions, with around 20 million fewer people paying for cable since 2021. CNN has seen a drop in ratings, with a 13% decline in January 2024 alone. It’s clear that the network needs to evolve to keep up with its viewers.
Along with the layoffs, CNN is investing $70 million into a new digital strategy. This means they want to create a new subscription-based streaming service that will be different from their earlier attempt with CNN+. The earlier service didn’t succeed, but now, CNN is focused on making sure their new plan meets the needs of today’s audience and hopefully appeals to a younger demographic. The plan is also to generate $1 billion in digital revenue by 2030!
As part of its restructuring, CNN is also changing up their entire weekday programming schedule. Starting in March, viewers can expect to see some familiar faces in new time slots. Here’s what the schedule looks like:
| Show | New Time Slot (ET) | Anchor(s) |
|---|---|---|
| The Situation Room | 10 a.m. | Wolf Blitzer, Pamela Brown |
| CNN This Morning | 6 a.m. | Audie Cornish |
| The Arena | 4 p.m. | Kasie Hunt |
| 5 Things | 5 a.m. | Rahel Solomon |
| The Lead | 5 p.m. | Jake Tapper |
This fresh lineup aims to bring “energy and competitive edge” to the news delivery, which might just help CNN capture more viewers’ attention.
While it’s tough to see jobs get cut, CNN hopes that with these reshuffles, it can also create new job opportunities down the line, particularly in digital roles. The network plans to add about 100 digital positions, showing its commitment to a bright future in online news. This is the second time the network has revamped its weekday lineup under Thompson’s leadership since joining Warner Bros. Discovery in 2022.
CNB’s situation reflects a larger trend in the news industry where many news organizations, including ABC and NBC, are also rumored to be making job cuts. As people continue to turn away from traditional cable to digital news, networks like CNN are trying to keep up with the habits and preferences of their audience.
Keep an eye on the changes at CNN! The way we consume news is changing quickly, and this network wants to ensure that it stays relevant in this fast-paced world. Whether it successfully captures the interest of younger viewers in the digital space remains to be seen as they launch their revamped lineup and services.
CNN has made some striking announcements recently that are shaking up the newsroom. The well-known news network revealed on Thursday that it would be letting go of about 200 employees, which is roughly 6% of its workforce. This decision is part of a larger plan to reshape its programs and focus more on digital and streaming services. The goal? To adapt to the ever-changing ways people consume news today.
CNN’s CEO, Mark Thompson, explained that these layoffs were necessary due to shifts in audience behavior. For example, more people are watching news on their phones and through digital platforms instead of traditional TV. This change in habits has led to a decrease in cable TV subscriptions, with around 20 million fewer people paying for cable since 2021. CNN has seen a drop in ratings, with a 13% decline in January 2024 alone. It’s clear that the network needs to evolve to keep up with its viewers.
Along with the layoffs, CNN is investing $70 million into a new digital strategy. This means they want to create a new subscription-based streaming service that will be different from their earlier attempt with CNN+. The earlier service didn’t succeed, but now, CNN is focused on making sure their new plan meets the needs of today’s audience and hopefully appeals to a younger demographic. The plan is also to generate $1 billion in digital revenue by 2030!
As part of its restructuring, CNN is also changing up their entire weekday programming schedule. Starting in March, viewers can expect to see some familiar faces in new time slots. Here’s what the schedule looks like:
| Show | New Time Slot (ET) | Anchor(s) |
|---|---|---|
| The Situation Room | 10 a.m. | Wolf Blitzer, Pamela Brown |
| CNN This Morning | 6 a.m. | Audie Cornish |
| The Arena | 4 p.m. | Kasie Hunt |
| 5 Things | 5 a.m. | Rahel Solomon |
| The Lead | 5 p.m. | Jake Tapper |
This fresh lineup aims to bring “energy and competitive edge” to the news delivery, which might just help CNN capture more viewers’ attention.
While it’s tough to see jobs get cut, CNN hopes that with these reshuffles, it can also create new job opportunities down the line, particularly in digital roles. The network plans to add about 100 digital positions, showing its commitment to a bright future in online news. This is the second time the network has revamped its weekday lineup under Thompson’s leadership since joining Warner Bros. Discovery in 2022.
CNB’s situation reflects a larger trend in the news industry where many news organizations, including ABC and NBC, are also rumored to be making job cuts. As people continue to turn away from traditional cable to digital news, networks like CNN are trying to keep up with the habits and preferences of their audience.
Keep an eye on the changes at CNN! The way we consume news is changing quickly, and this network wants to ensure that it stays relevant in this fast-paced world. Whether it successfully captures the interest of younger viewers in the digital space remains to be seen as they launch their revamped lineup and services.
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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
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