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In a celebration of nostalgia and heartwarming storytelling, Budweiser’s latest Super Bowl commercial titled “First Delivery” has won the coveted USA TODAY Ad Meter. This marks a major comeback for the iconic Clydesdales, whose presence in advertisements has delighted fans for decades.
After being away from the Super Bowl scene for a decade, the Clydesdales made a triumphant return with this year’s highly anticipated ad. In “First Delivery,” viewers are introduced to a young Clydesdale foal who embarks on a charming journey, setting the stage for an endearing tale of determination and resilience. This gentle giant captures hearts as he attempts to deliver a fallen keg, showcasing the heartwarming bond between animals and humans.
More than 160,000 people participated in rating the commercials aired during the Super Bowl, giving Budweiser’s ad an impressive average rating of 3.56 stars, placing it firmly at the top of the list. The competition was intense, with popular commercials from brands like Lay’s and Michelob Ultra also vying for the title. However, Budweiser’s simple yet poignant storyline struck a chord, leading to its ninth victory in the Ad Meter contest and a long-awaited return to glory in the Super Bowl advertising world.
Budweiser’s Clydesdales have been a fan-favorite for many years and have a special place in the hearts of viewers. This latest commercial highlighted not only the charm of these majestic horses but also the company’s commitment to storytelling. Anheuser-Busch’s chief marketing officer noted that the winning ad tapped into the strong emotional connection audiences have with the Clydesdales, bringing back cherished memories that many have missed during their time away.
| Rank | Commercial | Rating |
|---|---|---|
| 1 | Budweiser – “First Delivery” | 3.56 |
| 2 | Lay’s – “The Little Farmer” | 3.45 |
| 3 | Michelob Ultra – Pickleball | 3.40 |
| 4 | Stella Artois – Beckham & Damon | 3.30 |
| 8 | Bud Light – Manning & Post Malone | 3.15 |
As fans eagerly anticipate what the next Super Bowl has in store, Budweiser’s recent victory serves as a reminder of the power of storytelling in advertising. The Clydesdales, through their enduring charm, have proven that sometimes, old favorites are exactly what audiences want to see. This heartwarming return not only resonates with longtime fans but also captivates a new generation, ensuring that Budweiser’s legacy continues to flourish in the world of Super Bowl commercials.
As we reflect on the success of Budweiser’s commercial, it is worth joining the conversation about what makes a memorable Super Bowl ad. Do you have a favorite Clydesdale moment? Share your thoughts and keep the spirit of advertising alive!
In a celebration of nostalgia and heartwarming storytelling, Budweiser’s latest Super Bowl commercial titled “First Delivery” has won the coveted USA TODAY Ad Meter. This marks a major comeback for the iconic Clydesdales, whose presence in advertisements has delighted fans for decades.
After being away from the Super Bowl scene for a decade, the Clydesdales made a triumphant return with this year’s highly anticipated ad. In “First Delivery,” viewers are introduced to a young Clydesdale foal who embarks on a charming journey, setting the stage for an endearing tale of determination and resilience. This gentle giant captures hearts as he attempts to deliver a fallen keg, showcasing the heartwarming bond between animals and humans.
More than 160,000 people participated in rating the commercials aired during the Super Bowl, giving Budweiser’s ad an impressive average rating of 3.56 stars, placing it firmly at the top of the list. The competition was intense, with popular commercials from brands like Lay’s and Michelob Ultra also vying for the title. However, Budweiser’s simple yet poignant storyline struck a chord, leading to its ninth victory in the Ad Meter contest and a long-awaited return to glory in the Super Bowl advertising world.
Budweiser’s Clydesdales have been a fan-favorite for many years and have a special place in the hearts of viewers. This latest commercial highlighted not only the charm of these majestic horses but also the company’s commitment to storytelling. Anheuser-Busch’s chief marketing officer noted that the winning ad tapped into the strong emotional connection audiences have with the Clydesdales, bringing back cherished memories that many have missed during their time away.
| Rank | Commercial | Rating |
|---|---|---|
| 1 | Budweiser – “First Delivery” | 3.56 |
| 2 | Lay’s – “The Little Farmer” | 3.45 |
| 3 | Michelob Ultra – Pickleball | 3.40 |
| 4 | Stella Artois – Beckham & Damon | 3.30 |
| 8 | Bud Light – Manning & Post Malone | 3.15 |
As fans eagerly anticipate what the next Super Bowl has in store, Budweiser’s recent victory serves as a reminder of the power of storytelling in advertising. The Clydesdales, through their enduring charm, have proven that sometimes, old favorites are exactly what audiences want to see. This heartwarming return not only resonates with longtime fans but also captivates a new generation, ensuring that Budweiser’s legacy continues to flourish in the world of Super Bowl commercials.
As we reflect on the success of Budweiser’s commercial, it is worth joining the conversation about what makes a memorable Super Bowl ad. Do you have a favorite Clydesdale moment? Share your thoughts and keep the spirit of advertising alive!
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