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This year’s Super Bowl LIV, held on February 11, 2025, will feature a touching new commercial from the ‘He Gets Us’ campaign, an initiative focused on promoting the messages of love and kindness attributed to Jesus Christ. As part of their ongoing efforts, the commercial will be a 60-second spot aired during the game’s first half, showcasing the importance of true greatness and the power of love within our communities.
The ‘He Gets Us’ campaign is back on the world stage for its third consecutive year, airing a compelling advertisement that invites viewers to consider what true greatness means. With a production budget reportedly in the millions, this initiative has garnered attention not just for its spiritual message, but also for its significant spending on the Super Bowl – one of the most-watched events in American television.
‘He Gets Us’ is a non-profit movement dedicated to promoting the teachings and compassion of Jesus Christ. Launched in 2022 under a budget of around $100 million, the campaign’s mission has resonated with many, offering a fresh perspective on Jesus’s messages, which emphasize love, inclusion, and understanding. The advertisement this year explores the concept of greatness through the lens of kindness and human connection.
The ‘He Gets Us’ initiative operates under the umbrella of a nonprofit organization known as Come Near, formerly functioning through the Signatry. The organization strives to deliver messages that transcend denomination and speak universally to the human experience. Ken Calwell, the CEO of Come Near, is a seasoned executive with a history at companies like Wendy’s and Papa Murphy’s. The commercials are crafted by the Dallas-based advertising agency LERMA/, which acknowledges the challenge of conveying a heartfelt message effectively through a somewhat commercial format.
While the funding sources for the ‘He Gets Us’ campaign are largely undisclosed due to its nonprofit status, it is known that Hobby Lobby’s founder, David Green, has made substantial contributions. The presence of such a well-known business figure has sparked conversation around the campaign’s motives, with supporters seeing this as a noble cause, while critics raise concerns about potential biases and affiliations linked to conservative viewpoints. Green, however, emphasizes that the focus of the campaign should be on love and acceptance, rather than its financial backers.
The Super Bowl is not just a game; it’s a major cultural event, offering a rare opportunity to reach millions of viewers in one sitting. By placing their ads during this high-profile event, the ‘He Gets Us’ campaign aims to spark conversations that may lead to deeper understanding and acceptance of Jesus’ teachings. Despite facing criticism regarding the high costs associated with airing advertisements during the Super Bowl, many supporters argue that the potential impact of their message justifies the expense, pointing out that the campaign has already achieved impressive engagement statistics, with claims of 8.5 billion video views since its inception.
The response to the ‘He Gets Us’ commercials has been mixed. Fans praise the ads for their emotional impact and storytelling, highlighting how they encourage kindness and community connection. However, some skeptics question the freshness of the campaign’s messaging, noting that the somewhat repetitive nature of the ads might dilute their effectiveness in attracting new audiences. Critics also point out that the campaign must be careful to ensure its message is inclusive and does not inadvertently alienate viewers from diverse backgrounds.
If you’re eager to witness the latest ‘He Gets Us’ Super Bowl ad, be sure to tune in during the first half of the game. The ads promise to be visually compelling, with a moving soundtrack featuring Johnny Cash’s cover of ‘Personal Jesus,’ aiming to invoke both reflection and inspiration. Each commercial strives to resonate with viewers, encouraging them to consider how they might embody the virtues of love and kindness in their own lives.
| Year | Ad Theme | Success Metrics |
|---|---|---|
| 2022 | Inclusiveness | Claims of 2 million website visits |
| 2023 | Service and Kindness | 8.5 billion video views to date |
| 2025 | True Greatness | Ongoing audience engagement analysis |
This year’s Super Bowl LIV, held on February 11, 2025, will feature a touching new commercial from the ‘He Gets Us’ campaign, an initiative focused on promoting the messages of love and kindness attributed to Jesus Christ. As part of their ongoing efforts, the commercial will be a 60-second spot aired during the game’s first half, showcasing the importance of true greatness and the power of love within our communities.
The ‘He Gets Us’ campaign is back on the world stage for its third consecutive year, airing a compelling advertisement that invites viewers to consider what true greatness means. With a production budget reportedly in the millions, this initiative has garnered attention not just for its spiritual message, but also for its significant spending on the Super Bowl – one of the most-watched events in American television.
‘He Gets Us’ is a non-profit movement dedicated to promoting the teachings and compassion of Jesus Christ. Launched in 2022 under a budget of around $100 million, the campaign’s mission has resonated with many, offering a fresh perspective on Jesus’s messages, which emphasize love, inclusion, and understanding. The advertisement this year explores the concept of greatness through the lens of kindness and human connection.
The ‘He Gets Us’ initiative operates under the umbrella of a nonprofit organization known as Come Near, formerly functioning through the Signatry. The organization strives to deliver messages that transcend denomination and speak universally to the human experience. Ken Calwell, the CEO of Come Near, is a seasoned executive with a history at companies like Wendy’s and Papa Murphy’s. The commercials are crafted by the Dallas-based advertising agency LERMA/, which acknowledges the challenge of conveying a heartfelt message effectively through a somewhat commercial format.
While the funding sources for the ‘He Gets Us’ campaign are largely undisclosed due to its nonprofit status, it is known that Hobby Lobby’s founder, David Green, has made substantial contributions. The presence of such a well-known business figure has sparked conversation around the campaign’s motives, with supporters seeing this as a noble cause, while critics raise concerns about potential biases and affiliations linked to conservative viewpoints. Green, however, emphasizes that the focus of the campaign should be on love and acceptance, rather than its financial backers.
The Super Bowl is not just a game; it’s a major cultural event, offering a rare opportunity to reach millions of viewers in one sitting. By placing their ads during this high-profile event, the ‘He Gets Us’ campaign aims to spark conversations that may lead to deeper understanding and acceptance of Jesus’ teachings. Despite facing criticism regarding the high costs associated with airing advertisements during the Super Bowl, many supporters argue that the potential impact of their message justifies the expense, pointing out that the campaign has already achieved impressive engagement statistics, with claims of 8.5 billion video views since its inception.
The response to the ‘He Gets Us’ commercials has been mixed. Fans praise the ads for their emotional impact and storytelling, highlighting how they encourage kindness and community connection. However, some skeptics question the freshness of the campaign’s messaging, noting that the somewhat repetitive nature of the ads might dilute their effectiveness in attracting new audiences. Critics also point out that the campaign must be careful to ensure its message is inclusive and does not inadvertently alienate viewers from diverse backgrounds.
If you’re eager to witness the latest ‘He Gets Us’ Super Bowl ad, be sure to tune in during the first half of the game. The ads promise to be visually compelling, with a moving soundtrack featuring Johnny Cash’s cover of ‘Personal Jesus,’ aiming to invoke both reflection and inspiration. Each commercial strives to resonate with viewers, encouraging them to consider how they might embody the virtues of love and kindness in their own lives.
| Year | Ad Theme | Success Metrics |
|---|---|---|
| 2022 | Inclusiveness | Claims of 2 million website visits |
| 2023 | Service and Kindness | 8.5 billion video views to date |
| 2025 | True Greatness | Ongoing audience engagement analysis |
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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
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