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In exciting news from the world of beauty, supermodel Paulina Porizkova has made a remarkable return to Estée Lauder, where she will serve as the global brand ambassador. This appointment is not just a comeback for Porizkova, who was a familiar face of the brand back in the ’80s and ’90s, but also a celebration of authentic beauty and the positive aspects of aging.
After previously representing Estée Lauder from 1988 to 1995, Porizkova is stepping back into the spotlight. Her first campaign, which is set to launch in Spring 2025, will promote the renowned Revitalizing Supreme+ franchise. Porizkova’s return to the brand symbolizes a shift in how beauty is perceived, focusing on self-acceptance and the joys of growing older.
During her recent appearance on the TODAY show, Porizkova spoke candidly about the realities of aging. She passionately stated, “Wrinkles are the signs of privilege that you’re alive,” sharing her belief that beauty should be celebrated at all stages of life. This message resonates deeply, especially in today’s world where younger ideals often dominate beauty marketing.
Porizkova advocates against the traditional “anti-aging” concept, suggesting that beauty products should focus on enhancing natural beauty rather than making people feel like they need to fight against their age. This collaboration encourages women everywhere to embrace their beauty, no matter their age. In an exciting twist, Porizkova has even lobbied Estée Lauder to rename one of their products to distance it from “youth” culture. She proposed changing the name of the “Revitalizing Supreme+ Youth Power Moisturizer Creme” to simply “You,” promoting a more inclusive message.
The upcoming campaigns featuring Porizkova will roll out across various platforms, including print, digital, and in-store presentations, ensuring that her empowering message reaches a wide audience. By taking a lead role at Estée Lauder, Porizkova continues to use her influence to promote positive messages about aging, helping to shift perceptions within the beauty industry.
Beyond her role with Estée Lauder, Porizkova’s personal journey reflects her commitment to embracing every phase of life. In her interview, she opened up about her experiences with love and rediscovering what it means to live authentically. Sharing her insights on self-acceptance, Porizkova encourages her fans to let go of filters and societal pressures to be anything other than themselves.
As Paulina Porizkova takes on this important role, beauty lovers everywhere can look forward to a new era where celebrating age is just as important as looking youthful. Her work with Estée Lauder is sure to set a precedent for future beauty campaigns, making space for all people to love the skin they are in. With Porizkova at the helm, the brand is ready to redefine beauty standards and encourage everyone to embrace their true selves.
In exciting news from the world of beauty, supermodel Paulina Porizkova has made a remarkable return to Estée Lauder, where she will serve as the global brand ambassador. This appointment is not just a comeback for Porizkova, who was a familiar face of the brand back in the ’80s and ’90s, but also a celebration of authentic beauty and the positive aspects of aging.
After previously representing Estée Lauder from 1988 to 1995, Porizkova is stepping back into the spotlight. Her first campaign, which is set to launch in Spring 2025, will promote the renowned Revitalizing Supreme+ franchise. Porizkova’s return to the brand symbolizes a shift in how beauty is perceived, focusing on self-acceptance and the joys of growing older.
During her recent appearance on the TODAY show, Porizkova spoke candidly about the realities of aging. She passionately stated, “Wrinkles are the signs of privilege that you’re alive,” sharing her belief that beauty should be celebrated at all stages of life. This message resonates deeply, especially in today’s world where younger ideals often dominate beauty marketing.
Porizkova advocates against the traditional “anti-aging” concept, suggesting that beauty products should focus on enhancing natural beauty rather than making people feel like they need to fight against their age. This collaboration encourages women everywhere to embrace their beauty, no matter their age. In an exciting twist, Porizkova has even lobbied Estée Lauder to rename one of their products to distance it from “youth” culture. She proposed changing the name of the “Revitalizing Supreme+ Youth Power Moisturizer Creme” to simply “You,” promoting a more inclusive message.
The upcoming campaigns featuring Porizkova will roll out across various platforms, including print, digital, and in-store presentations, ensuring that her empowering message reaches a wide audience. By taking a lead role at Estée Lauder, Porizkova continues to use her influence to promote positive messages about aging, helping to shift perceptions within the beauty industry.
Beyond her role with Estée Lauder, Porizkova’s personal journey reflects her commitment to embracing every phase of life. In her interview, she opened up about her experiences with love and rediscovering what it means to live authentically. Sharing her insights on self-acceptance, Porizkova encourages her fans to let go of filters and societal pressures to be anything other than themselves.
As Paulina Porizkova takes on this important role, beauty lovers everywhere can look forward to a new era where celebrating age is just as important as looking youthful. Her work with Estée Lauder is sure to set a precedent for future beauty campaigns, making space for all people to love the skin they are in. With Porizkova at the helm, the brand is ready to redefine beauty standards and encourage everyone to embrace their true selves.
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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.
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