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The dishonest campaign for Measure A must be rejected by Los Angeles County voters – Daily News



When there’s money and power on the line, people will go to great lengths to cheat their way to victory.

Such is the case with Measure A, which this editorial board has already endorsed against.

A recent mailer in English and Spanish from the Measure A campaign goes to great lengths to say various things Measure A might accomplish:

  • “support Measure A it removes encampments and helps move people from tents into treatment.”
  • “it immediately removes encampments and helps move people with serious issues into treatment, so that the firefighters and paramedics can do their jobs and help people in fires or accidents.”
  • “Measure A will hold programs accountable to actually reduce homelessness, by requiring annual audits and by taking funding away from programs that are not working.”
  • “Moving homeless people with mental illness into care is the top priority.”
  • “If Measure A does not pass, current homelessness funding will expire.”
  • “Safer neighborhoods. Better care for those in need.”

The curious thing about all of these lines, as nice and even agreeable as they might be, is that none of them mention that Measure A is a tax increase. A big one. A regressive one.

Measure A seeks to double the sales tax measure (Measure H) voters approved in 2017. This sales tax, the burden of which will fall heavily on lower-income Angelenos, will be permanent and without a sunset date. Measure H’s tax increase had a 10 year sunset, meaning that after 10 years it would expire, which is helpful because that gives voters a chance to evaluate whether the tax was actually accomplishing what proponents said it would accomplish.

Measure A, by contrast, seeks to raise taxes on Angelenos by hundreds of millions of dollars per year in perpetuity.

Notice how that wasn’t mentioned anywhere in the Measure A mailer. Nor was it mentioned in suspect mailers from one of Measure A’s biggest backers, the United Way of Greater Los Angeles. Measure A proponents don’t want voters to realize that Measure A is a massive tax increase that will be imposed on the poorest of Angelenos as much as the wealthiest.

Why might that be?

For one, Measure A supporters fear that voters might not be in the mood for raising taxes on themselves.



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When there’s money and power on the line, people will go to great lengths to cheat their way to victory.

Such is the case with Measure A, which this editorial board has already endorsed against.

A recent mailer in English and Spanish from the Measure A campaign goes to great lengths to say various things Measure A might accomplish:

  • “support Measure A it removes encampments and helps move people from tents into treatment.”
  • “it immediately removes encampments and helps move people with serious issues into treatment, so that the firefighters and paramedics can do their jobs and help people in fires or accidents.”
  • “Measure A will hold programs accountable to actually reduce homelessness, by requiring annual audits and by taking funding away from programs that are not working.”
  • “Moving homeless people with mental illness into care is the top priority.”
  • “If Measure A does not pass, current homelessness funding will expire.”
  • “Safer neighborhoods. Better care for those in need.”

The curious thing about all of these lines, as nice and even agreeable as they might be, is that none of them mention that Measure A is a tax increase. A big one. A regressive one.

Measure A seeks to double the sales tax measure (Measure H) voters approved in 2017. This sales tax, the burden of which will fall heavily on lower-income Angelenos, will be permanent and without a sunset date. Measure H’s tax increase had a 10 year sunset, meaning that after 10 years it would expire, which is helpful because that gives voters a chance to evaluate whether the tax was actually accomplishing what proponents said it would accomplish.

Measure A, by contrast, seeks to raise taxes on Angelenos by hundreds of millions of dollars per year in perpetuity.

Notice how that wasn’t mentioned anywhere in the Measure A mailer. Nor was it mentioned in suspect mailers from one of Measure A’s biggest backers, the United Way of Greater Los Angeles. Measure A proponents don’t want voters to realize that Measure A is a massive tax increase that will be imposed on the poorest of Angelenos as much as the wealthiest.

Why might that be?

For one, Measure A supporters fear that voters might not be in the mood for raising taxes on themselves.



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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.

The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making

The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy.

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